In 2012, 93 million eligible US citizens didn’t vote in the general election. Our goal was to encourage voter participation by taking a process that is overwhelmingly complicated and making it a simple conversation. GoVoteBot is a nonpartisan chatbot on Facebook Messenger for getting voters the information they need to vote. Detailed, bite-sized and easy to understand.
It saw 55 million media impressions and started over 100,000 conversations about voting, proving that technology can improve democracy one chat at a time.